Open Innovation in the German Automobile Industry

By • on July 24, 2012

The mass-customization website reports that a new study by German innovation expert Itli Consulting shows that the advantages of open innovation have been understood by managers of German car manufacturers and their suppliers. The study shows that more managers are following the trend to get their company’s research from a closed to an open one, thereby laying grounds for the harvest of the great innovation potential that the crowd of consumers is.

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