Open Innovation: Involve Customers

By • on March 15, 2015

An article on the LinkedIn website noted that when it is executed correctly there are a plethora of benefits to Open Innovation. One of the most beneficial consequences is the organic publicity that this type of platform generates, with individual proposals receiving hundreds of thousands of views, and thousands of comments from around the world. This inclusivity allows them to achieve an improved relationship with their existing customers, while simultaneously acquiring new pre-invigorated ones.

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Image via Flickr.

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