Open Minds for Open Innovation

By • on July 4, 2018

The PMLive website noted that many large, successful organizations such as Apple and NASA are already embracing open innovation to stay at the top of their game. In healthcare, programs like 23andMe and PatientsLikeMe have demonstrated that this is a tangible tactic, despite the traditional need for high standards, strict regulation and rigorous process. And a couple of years ago, Novartis and the COPD Foundation’s crowd-shaped project won Communique’s Innovation in Healthcare Communications Award! So are we about to see an explosion of crowdsourced pharma initiatives? Well maybe yes, but only if we do it right.

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Image via Flickr.

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