Open Services Innovation: Road Runner Sports

By • on October 8, 2011

The Plantescompany blog reports that  Road Runner Sports offers a new twist on guru advice – a computerized assessment based on a video of the shopper running on a treadmill, a pad measuring where the runner places the weight of his feet and runner-provided information. Road Runner Sports turns a product sale into a high-value experience that makes us happy we found the store. The company deploys Open Services Innovation.  By working with the runner, plus treadmill, video and shoe insert companies and software engineers, Road Runner Sports fulfills its value promise of providing the best solution.

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Image via Flickr.

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