Open Sustainability: Conceptualization and Considerations

The Industrial Marketing Management website noted that sustainability represents a ‘grand challenge’, which can often not be addressed by actions of individuals or single organizations alone. To understand collaborative sustainability activities, the authors propose the concept of open sustainability. They derive open sustainability from literature in the areas of sustainability, open approaches, and open innovation. Open sustainability refers to an orchestrated distributed process in which a focal company interacts with partners across organizational boundaries in order to better achieve its own  sustainability objectives, its direct networks’  sustainability objectives, and the broader networks’  sustainability objectives, both short and long term.

Click here to read the abstract of the article.

Image via Flickr.