Philip Morris Pakistan Launches Open Innovation Program

By • on March 16, 2022

The 24/7 website reported that Philip Morris (Pakistan) Limited (PMPKL), in collaboration with National Incubation Center Karachi (NICK) has launched an open innovation program through the Innovation Lab platform. The focus of the Program is to facilitate innovative startup founders & entrepreneurs to collaborate with PMPKL to build tech-based solutions for PMPKL’s challenges. The challenges posed to the startups fall under three categories: consumer centricity, harm reduction and customer care. Under this Program, shortlisted startups will go through design thinking & prototyping sprints and work with PMPKL employees, subject matter experts & industry mentors to develop a deeper understanding of the challenges and craft impactful solutions for them.

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