Rothy’s Open Innovation Coalition Leads Business Collaboration for COVID-19 Relief

The National Retail Federation reported that Rothy’s Open Innovation Coalition was developed in response to needs from the developing coronavirus and has illustrated the ability of brands to act quickly, evaluate resources and come up with solutions. Although the current concerns are health and safety, the coalition’s quick formation illustrates how retailers can collaborate in the future to serve the public in a variety of ways. At the onset of the pandemic, Rothy’s leaders quickly came together to brainstorm how to meet immediate needs, connecting with other brand leaders and requesting feedback on which networks to leverage in order to act. A wide spectrum of organizations and brands reached out to help, all with a different skillset and perspective on how to solve challenges brought on by the coronavirus.

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