Seven Myths and Missteps of Innovation Culture

The Sifted website noted that open innovation offers great potential, especially with the scale which modern technology and workforce engagement platforms offer. But the mantra that ‘everyone has a role to play in innovation’ is perhaps overly simplistic. Deloitte’s  Catherine Wallwork cautions that while diversity of ideas and experience is critically important, those people assigned to innovation projects need to be properly supported. “Innovation requires a range of technical, design and commercial knowledge,” she says, “not to mention an ability to make things happen in large, complex organizations. Bringing diverse groups together offers real value, but participants need also to be selected on the skills they bring, and given training and support on how they’re expected to work together.”

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