The Corporate Venture Comeback

By • on May 4, 2022

The Tech Crunch website noted that corporations have come to realize the potential of a more open innovation strategy, where they invest in external startup ideas rather than only experimenting internally. This shift is why many corporates have investment funds specifically dedicated to startups — just look at Mondelez International (formerly Kraft), Nike, Microsoft, American Express and PepsiCo. These branches not only assign funds and tools to startups’ growth — they supply startups with decades of investment experience. With the combination of capital and expertise, corporates can execute strong startup deals and deliver value to them faster.

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