The Future of How We Consume Things

By • on February 23, 2011

We often look at innovation in terms of the new products and technologies that come to market. We don’t often think about how we consume these new offerings. But that’s what is far more important. Our lives are shaped by how we interact with the “things” or “stuff” we use every day, not the increased capability of some new gizmo…

Click here to read the rest of this article on the Harvard Business Review blog network.

Image via flickr.

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