The Missing Link in Open Innovation

By • on March 13, 2015

An article on the LinkedIn website noted that the open innovation movement is in full swing, and companies everywhere are turning to external sources for new product ideas. But, with open innovation now the standard business model, how can your company truly gain a competitive advantage? More specifically, where can you look for new products that no one else has thought to look? Though it sometimes may seem like the well of new ideas has run dry, there is a practical, cost-effective solution that remains relatively untapped across industries.

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