Transcreating for a Better World
Hotel News reported that the pandemic itself has demonstrated the need for open innovation, as seen in the manufacturing of COVID-19 vaccines, which took place at an unprecedented rate. This was the outcome of open innovation among scientists and nations and collaboration at a global scale. Whether your business is weathering through a global crisis or not, an excellent open innovation partner that will equip your business to reach out across languages and cultures globally is a plus in any kind of marketing strategy, digital or otherwise.