When Biz Model Innovation Comes Full Circle
The China Daily website noted that China’s creation of some of the world’s best-known tech-world abbreviations like BAT – short for Baidu, Alibaba and Tencent – can be pinned to the power of the internet. BAT have overhauled traditional commercial business models by expanding new channels and significantly lowering costs, from marketing and distribution to sales. Even from an investor’s point of view, startups featuring business model innovation tend to attract more agreeable investees. Compared with thorny technical jargon, business model innovation has easy-to-comprehend story lines, lower initial capital input, and relatively shorter time to achieve economies of scale, which means quicker financial returns.
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