Will Your R&D Project Generate New Business?
The R&D website describes the strategy of Open Design Thinking, which combines two well established innovation methods. The first method is Design Thinking—working with a cross-disciplinary team the process involves walking in prospective users’ shoes, generating creative ideas from these experiences. The second method, Open Innovation, by tapping into a worldwide community of scientific and technical experts across industries for pre-existing technologies, companies accelerate development while benefiting from “managed serendipity”.
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