Are You An Attractive Open Innovation Partner?

By • on August 4, 2011

This article on the blog “Innovation Excellence” notes that if you are active in Open Innovation, potential partners will take a view on how attractive you are compared to other competing options. The more you do to enhance your good points and to smooth over the rough edges, the more likely you will be to strike a deal with a strong innovation partner. Most companies have choices; you want them to put you first.

Click here to read the full article.

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