BT Promotes Open Innovation At World Innovation Forum
NEW YORK, June 8, 2011 /PRNewswire/ — BT (NYSE: BT) took the stage today at World Innovation Forum 2011 (WIF) in New York City to share its vision of open innovation and how its own technology enables collaborative innovation “at the speed of life” for many of the world’s leading organizations.
Introducing one of WIF’s main keynote sessions, Bas Burger, President for Global Commerce at BT Global Services, highlighted BT’s credentials in the domain of open innovation, pointing to the benefits of leaving behind old fashioned secrecy and silo thinking, and of engaging broader communities in the creation and development of ideas.
“Innovation is the lifeblood of continued success for any organization. Organizations must innovate at the speed of life,” Burger said. “That speed is set by our customers’ lives, in their personal or professional lives, and, of course, in the lives of their businesses. We have to think in an inter-dependent, collaborative way across disciplines. Innovation at the speed of life means that customers embark on a long and productive working relationship with us, confident that we’ll continually innovate and bring new ideas about how together, we can improve their business.”
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