Fighting for Innovation Attention
The Innovation Excellence website reported that Apple, Lego, Philips, Samsung, IBM, GSK and, recently, Tata Steel, among many others – all have adopted open innovation initiatives to expand their organizations’ horizons. Open innovation allows you to break down more traditional corporate walls and access new sources of possibilities: the insights, visions, ideas and opinions of clients, partners, consumers and scientific and academic communities. They help you build consumers’ loyalty, form new partnerships, improve products and identify more business opportunities.
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