Innovating Customer Service

By • on May 19, 2011

In his article “Innovating the Customer Experience,” Peter J. Auditore argues that “Building a culture of collaboration isn’t the instant answer to creating innovation or innovating your customer’s experience. However, leveraging the newest collaborative applications can help find your innovators and ultimately lead to innovation.”

Click here to read the full article, published on The Social Customer. Peter J. Auditore is currently Head of SAP’s Business Influencer Program and is a Senior Fellow at the Society for New Communications Research.

Image via flickr.

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