Lufthansa Launches Second Open Innovation Contest
The crowdsourcing website reports that Lufthansa Cargo has launched its second open innovation challenge, aimed at “improving customer service in the air freight industry.”” The contest has identified three specific categories it is collecting ideas for: customer service, apps, and customer loyalty programs. There is also a “free creative ideation” category, which allows users to submit any idea they wish, as long as it’s related to improving Lufthansa Cargo’s operations.
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