Open Innovation 2.0: Co-creating with Users

By • on April 4, 2013

The Digiworld website notes that innovation has always been a central element of competition dynamics. During the last decades, globalization, deregulation, internet, new technologies, the digital revolution, and consumers’ behavior have radically modified the innovation process and the competition structure. In many areas, the offer is rich and diversified: innovation is a unique opportunity to create competitive advantages necessary for growth. Among the general topic of open innovation, this article focuses on users’ involvement in the innovation process. It offers various views providing interesting opinions, experiences, advances and evidence.

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Image via Flickr.

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