Open Innovation in Nigeria

By • on September 9, 2011

Over the years, open innovation has been transforming the way global organizations develop new products the Daily Times of Nigeria reports. Recently, this concept has been applied to other aspects of business. Business leaders gather intelligence from a broader community of knowledge to develop faster and better solutions to a variety of strategic, operational, and organizational problems. Unilever Nigeria has taken a step in the forward direction with its IDEATROPHY National competition. It has gone into universities to look for fresh enthusiastic ideas to address its real business issues. Whether it’s new product development, new business development, or business process improvement issues, organisations can draw on open-source thinking to find much needed ideas and solutions from a very wide audience which in turn accelerates growth.

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