Open Innovation in Pharma
The PharmExecBlog notes that there are a number of highly innovative US companies that were at one time fully-integrated entities — companies that made mainframe computers, wrote the software, and sold you the paper on which to print. Essentially, they did everything from soup to nuts. That model in the IT and electronics area has changed dramatically over the last 30 years. Many of the biggest names in those fields claim that their adoption of an open innovation model led to this result and saved their businesses. So, what is open innovation?
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