Open Innovation in the Product Space

By • on January 29, 2016

The Economic Times of India noted that the open innovation or mass innovation trend is moving ahead. You can now have a rudimentary prototype of your product and people will offer free suggestions, thereby, mass innovating a product. There are three main reasons why open innovation is the way forward– One, there is an easy availability of tools, which makes rapid prototyping easy. Two, if you showcase your design to the community, people will review it for you, help you build a better product, for free; and finally, there are less chances of it being copied because it is open source anyway.

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