Social Innovation in Pharma
An article on the pmlive website noted that we tend to judge how well pharmaceutical companies are doing in social media by analyzing their presence on Facebook, Twitter and YouTube. But there are many other ways of using social media that should be added to the equation, including the use of what is described as social innovation. There are plenty of internal social media projects in pharma that can rival any other sector. Social innovation becomes much more effective when it is opened to the external world, and your customers can be part of the process. This is called crowdsourcing innovation or open innovation.
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