Steps to Successful Open Innovation in China

By • on May 18, 2012

The innovationmanagement website notes that more and more Multinational Companies are turning to China for open innovation for several very important reasons: one is the fact that China is becoming more and more innovative as supportive government policies, an increasing number of foreign-educated returnees and a vibrant venture capital system all contribute to an ecosystem that encourages ingenious innovation; China is becoming an increasingly important market for multinational companies as Chinese consumers are increasingly more demanding of products that are tailored to their unique tastes and finally, for thousands of years Chinese people had to be quite ingenious to improve their daily lives.

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