The Future: Share with Your Customers
The Venturebeat website reported that according to recent research by OpenMatters and Wharton Business School, companies that share insights and economics and co-create with their network of customers, employees, investors, retailers, and suppliers are worth 2-4 times more than companies with other business models. The result: Incumbent organizations are being forced to open up and build customer networks so the Alibaba’s and Esty’s of this world don’t eat them alive.
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