Tips For Launching An Open Innovation Strategy

By • on April 14, 2012

The Investor’sBusinessDaily website reports a Nokia blog which said “No longer is a brand something that is created by the company and delivered to the consumer…. Taking off the shackles of our global, wildly creative fan base, we might find a much better expression of our brand than we might have ever done ourselves.” Open innovation can be contests, online challenges, cross-unit brainstorms or collaboration between firms.

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