VW Uses Open Innovation to Design Future of Car Entertainment

By • on July 19, 2011

Paul Arnold discusses Volkswagen’s use of open innovation to create a more intimate experience for its customers in his article, “App My Ride, ”  in Ideaconnection. The article shows how companies are using open innovation contests to foster co-creation thinking to develop better solutions and increase their competitiveness.

Click here to read the full article.

Image via Flickr.

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