Managing Platform-based Ecosystems in B2B markets – Outbound Open Innovation Perspective

Managing Platform-based Ecosystems in B2B markets – Outbound Open Innovation Perspective

By • on July 7, 2022

The InderScience Online website noted that technology advancements are underpinning firms in shaping their products and services into digital platforms to foster value co-creation in their platform-based ecosystems. While existing research has mainly focused on business-to-consumer  platforms, relatively little research has been conducted on business-to-business

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