What Is the Benefit of an Open Innovation Process?

What Is the Benefit of an Open Innovation Process?

By • on March 7, 2012

In this slideshow on the Slideshare.net website, Jose Briones notes that Open Innovation is now a very fashionable term and many companies are rushing to implement an open innovation process without fully understanding its value nor how it fits within their existing product development process. The slideshow discusses the background of Open Innovation,

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Firms test new R&D models

Firms test new R&D models

By • on January 17, 2012

The WARC website reports that brand owners like Procter & Gamble, Unilever and General Mills are making enhanced use of open innovation as they seek to drive growth. Procter & Gamble, the consumer goods giant which spends $3bn a year on R&D, has been a particular advocate of this model,

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