Open Innovation and the Food Industry
The ift.live website published an article presenting an inside look at commercializing innovation in the food industry, from ideation, sourcing, intellectual property considerations, valuation, and implementation to market launch. Since 2003, many large companies have implemented the open innovation process and have used it to successfully launch new
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Open Innovation in Practice
The website foodnavigator features an interview with Kevin Stark of NineSigma in which he discusses the evolution of open innovation. He points out that it’s one thing to have accepted that your R&D department does not have a monopoly on good ideas, but quite another to make collaboration
Open Innovation Bears Fruit for General Mills
In an article on the Industryweek website Jeff Bellairs, director of General Mills Worldwide Innovation Network, writes that he’s learned that when you start an open-innovation program, it’s critically important to expect, address and embrace significant culture change within your organization
Firms test new R&D models
The WARC website reports that brand owners like Procter & Gamble, Unilever and General Mills are making enhanced use of open innovation as they seek to drive growth. Procter & Gamble, the consumer goods giant which spends $3bn a year on R&D, has been a particular advocate of this model,
General Mills Expands Open Innovation Program
General Mills is expanding its General Mills Worldwide Innovation Network (G-WIN) open innovation program to include emerging digital marketing technologies. Through G-WIN General Mills seeks to connect with partners who have digital marketing technologies focusing
General Mills
In this article on the Food Navigator-USA website, Elaine Watson writes that General Mills use of Open Innovation will move from one-to-one to “many-to-many” in a bid to bring game-changing new products to market more quickly.