Customer Integration in B2B Open Innovation
An article on the InnovationManagement website notes that today, almost any B2B firm claims to be “customer-oriented”. However, only few firms have a rigorous and stringent system that integrates the “best” (B2B) customers into its innovation process – where “best” in this context is measured not by volume of sales
Comments Off on Customer Integration in B2B Open Innovation • Read this story »
More Articles
P&G Names Top 7 Open Innovation Partners
The consumergoods website reports that Procter & Gambles’ (P&G) top Connect+Develop (C+D) open innovation partners have helped get products to market in half the time; drove global innovation breakthroughs; helped build connections, collaborations and product equity; and this week, as part
Comments Off on P&G Names Top 7 Open Innovation Partners • Read this story »
Business Models Built Through Open Innovation
The exnovate.org website reports on a study by Dr. Wim Vanhaverbek that shows that open innovation can create new opportunities for all types of SME – from start-ups in high-tech markets to players in traditional markets – because they can change business models without having the required technologies
How Cambridge academics are learning open innovation
The Openinnovationblog notes that many large corporations talk of transforming themselves to embrace open innovation, and opening up to external ideas. But grand strategic statements and new corporate PowerPoint slides do not change the capabilities of an organization. The blog goes on to discuss