Press Release: InnoCentive Extends International Reach with New Partnerships

WALTHAM, Mass.–(EON: Enhanced Online News)–InnoCentive, the global leader in Challenge Driven Innovation, today announced two partnerships that extend the company’s global reach into the Middle East and South America. The company is partnering with Innoway, a leading innovation consulting and training company in South America, and INNOVABIA, a company that provides strategic and innovation strategy consulting to companies in the Middle East and North African (MENA) regions.

The Middle East and South America represent economies that are looking to innovation to expand their footprint beyond raw materials. In recent years, there have been numerous investments dedicated to research as these regions work to narrow the innovation gap that exists between them and the rest of the modern world. Recognizing the growth potential that exists in each of these markets, Brazil in particular, there is significant opportunity to tap into unknown global talent.

“Organizations take advantage of only 20 percent of their available human talent, which is just not enough to advance innovation and allow an organization to be truly competitive,” said Ari Piovezani, CEO of Innoway. “Innoway was founded in order to exploit that critical 80 percent and provide new levels of innovation. We look forward to working with InnoCentive to bring unique and unbeatable solutions to global corporations in South America.”

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