Coca-Cola: Open Innovation & Avoiding ‘Kodak Moments’
The Foodnavigator website reports that Coca-Cola has to think like a lean start-up company if it wants to stay ahead of the pack. As a fan of open innovation, Coca-Cola is well aware that it doesn’t have a monopoly on good ideas, and that the best ones won’t always come from within the four walls of its supply chain. Coca-Cola chief procurement officer Ron Lewis said that “our goal is to be the best at innovation in the industry, and the way that we are going to do that is via an open network. We want to be the best at connecting the dots.”
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