What is Connect + Development?

By • on February 5, 2013

The pgconnectdevelop website explains Procter & Gamble’s Connect + Develop: “It’s our version of open innovation: the practice of tapping externally developed intellectual property to accelerate internal innovation and sharing our internally developed assets and know-how to help others outside the Company. Historically, P&G relied on internal capabilities and those of a network of trusted suppliers to invent, develop and deliver new products and services to the market. We did not actively seek to connect with potential external partners.”

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