Airbus Group’s Open Innovation Strategy
The Hot Topics website reported on the Airbus Group’s Open Innovation strategy as laid out by Airbus’s CTO, Jean Botti. Botti noted that the large number of partnerships the Group facilitates forces the set amount of funding to be spread too lightly over many different functions. He would rather the Group focus on several “chunks” allowing it to focus its energy and expenditure, creating “bigger things for tomorrow.” He wants to realign the Group with the idea of open innovation. “Despite our worldwide presence,” he said, “we need to look at the potential of open innovation, dedicating larger budgets to initiatives.” He wants the company to engage with innovation inspiration tools as a response to the emerging competition in this space and drive a process of transformation for the business.
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