The Leap in Sustainable Value Creation

The BusinessGreen website posted an article which noted that there are very exciting new service-based models emerging. These occur where companies re-think who their target customer really is, and what value propositions would most effectively meet their requirements. By shifting from selling products to services, companies are able to incentivize resource efficiency, cut waste, and de-couple value creation from resource use. As an example, Hilti shifted from selling tools to construction workers to providing a service to construction company managers for access to tools-on-demand, with guaranteed performance and quality. Similarly, Mud Jeans leases clothing for a monthly fee, providing customers with the option to either keep their jeans or switch to a new product at the end of the lease period.

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