Open Innovation and Co-Creation through Digitally Enabled Social Networks

The Association for Information Systems posted a study which introduces open innovation and co-creation in digitally enabled social networks as a business tool designed to aid in obtaining new or differing ideas. It argues that open innovation in digitally enabled social networks, combined with more traditional closed innovation tools, as well as non-digitally enabled social networks, offer a substantive approach than any one form can offer. The paper explores how digitally enabled social networks enable open innovation. The research contains an in-depth study of particular companies that use differing mechanisms, why they chose that mechanism, and their results using the mechanism.

Click here to read the abstract of the article.