Closed Against Open Innovation: A Comparison Between Apple and Xiaomi

By • on May 28, 2020

The Springer website posted an analysis which studied trends and tendencies relative to Apple and Xiaomi, two completely different companies with completely different approaches. Apple uses an incremental innovation sales strategy, based on the billions of euros used in secret research and development. On the other hand, Xiaomi performs open innovation, taking customers’ needs and ideas to the world. What is the best approach? Will it be enough to stay on top? An analysis using Google Trends shows how Nokia has faded away over time, how Apple had a spike of interest concerning its latest iPhone 11 launch; while Xiaomi is ever more popular, especially in Portugal.

Click here to read the abstract of the article.

Image via Flickr.

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