Companies Adopting Open Innovation Models

By • on July 19, 2017

The IT Online website reported on a new PwC survey of over 1,200 global executives and business leaders. The aim of the study was to understand how these business leaders view innovation and what they are doing to better reap its rewards. The study found that companies are embracing open innovation models: The most innovative companies today are promoting innovation both inside and outside their organizations by breaking down traditional barriers to bring in a much wider ecosystem for ideas, insights, talent and technology. Sixty-one percent of respondents say their company deploys an open innovation model. More-inclusive operating models, such as open innovation, design thinking and co-creation with partners, customers, and suppliers are now all embraced ahead of traditional R&D.

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