Deloitte Digital: “We’re Setting The Tone For The Future”
The AdExchange website posted an interview with Andy Main, head of Deloitte Digital, which describes itself as a “creative digital consultancy.” Main outlined what that meant: “When we started, we were focused on helping businesses compete on customer experience and customer relationships. A lot of that was on the creative front-end.” He added that Deloitte Digital now stresses “the confluence of technical design, business skills and creative. We scaled our creative and digital consulting to reflect that. It’s about business model innovation and enabling businesses to come up with new value propositions.”
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