Developing Sustainable and Scalable Business Models
The City University of London website noted that a significant emerging trend is the increasing adoption of a ‘portfolio’ of business models to maximize revenue generation; this study identified at least four distinctive variants. First, the market portfolio, when some firms simultaneously deploy two or more business models to tackle different market segments. Secondly, the product portfolio, since many creative products can be consumed at different levels of value-added, this creates opportunities to develop a wide range of new niche products. Thirdly, the multi-sided business models, where value is created through interactions with multiple stakeholders upstream, downstream and horizontally. Fourthly, some firms adopt a portfolio of different business models sequentially over time to maximize revenues.
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