End of the Great-Man Theory of Innovation
The Businessweek site noted that collaborative innovation is the sort of concept that periodically seizes management circles. Most people have heard about it, something to do with mixed teams of insiders and outsiders. What most haven’t got their minds around is that as it moves from phenomenon to commonplace, collaborative innovation will change not only how innovation happens but how companies are run. What people mean when they talk about collaborative innovation is typically something like Procter & Gamble’s close relationship with suppliers and contractors. P&G launched its Connect+Develop R&D program more than a decade ago and claims half its innovations come from outside the organization. The future of collaborative innovation is a big step beyond that.
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