Fear of Looking Foolish
The HAL website posted an overview of a presentation Henry Chesbrough and Sea Matilda Bez gave at the World Open Innovation Conference in Rome this past December. The authors note that managers are myopic in their evaluation of technology; why don’t managers search for alternative business models for technologies that do not fit the current one, instead of restricting attention to the current business model. Managers who restrict external use of unused technologies incur no penalty, while managers who allow external use of unused technologies risk “looking foolish” if the technology becomes successful. Research is needed to explore the cognitive restrictions in implementing Inside-out open innovation and its management.
Click here to read the full overview.
