Firm’s Strategies and Business Models for Growth Based on Open Innovation
The Nota Bene website reported that the concept of open innovation, which emerged in the early 2000s, has now been put into practice. Using the example of many firms, it was found out that the skillful use of the methodology of open innovation makes it possible to make a qualitative leap in the development of advanced technologies, while in a short time and with significant resource savings. However, not all firms and not always manage to achieve decisive success in using open innovations for growth and competitiveness. This study shows that the reason for this is the wrong choice of a strategy based on open innovation, as well as the inconsistency of even a correctly chosen strategy of the company’s business model. To overcome it, organizational changes are required that will ensure the compatibility of the strategy and a business model acceptable for its implementation.
