How to Tackle Innovation in Pharma Head On
The Pharmaceutical Manufacturer website reported that the pharma industry is pushing forward on product innovation faster than ever before. The development of new, innovative drug formulations implies a new challenge for the supply chain, in particular pharma packaging manufacturers. To keep up the pace of innovation, packaging companies are required to accelerate their innovation processes, redesigning brand new approaches able to optimize internal and external capabilities. Open innovation models present several advantages in this situation: they allow us to rely not only on internal R&D know-how but also start-ups, clients, suppliers and research centers, creating a porous environment able to generate new ideas and values.
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