Making Sustainability Profitable and Profitability Sustainable

By • on January 20, 2022

Forbes magazine reports that some companies want to make sustainability profitable and profitability sustainable. This sentiment is shared by Professor Vijay Pereira of NEOMA Business School. Taking open innovation as an example, Pereira claims that it has proven helpful with firms reporting several positive outcomes, including enhanced firm performance, innovation performance quality, and product range and market share. Furthermore, Pereira opines that open innovation is also hailed as a way to save costs and time during a crisis, such as the ongoing pandemic.

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