New Research Shows Value of Enterprise Social Technology
The MarketWatch website reports on a study by AIIM which shows that companies are realizing significant, measurable benefit from the adoption of social technologies in the areas of marketing and sales, open innovation and enterprise Q&A. The study found that open innovation delivers beneficial changes to both internal processes and external products, and is meeting the expectations of its sponsors. Open innovation helped realize major changes to the internal processes of 48 percent of responders and to the external offerings of 34 percent of responders.
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