OI: Enhance Early Collaborative Product Potential

By • on March 11, 2013

An article on the  Crowdsourcing website notes that while the original idea of open innovation has been to involve external actors throughout the innovation process,  in practice it has often been interpreted as only the integration of the final customer during the idea generation. This article introduces a method for innovation management which implements the ideas of open innovation by systematically integrating knowledge of suppliers, customers and service providers in the process of idea evaluation and selection.

Click here to read the full article.

Image via Flickr.

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