Profiting from Innovation by Aligning Product Architecture with IP
The Harvard Business School Working Knowledge website posted a paper which points out that firms increasingly practice open innovation, license technology out and in, outsource development and production, and enable users and downstream firms to innovate on their products. However, while such distributed value creation can boost the overall value created, it may create serious challenges for capturing value. This paper argues that in order to optimize value capture from a new product or process, an innovator must manage the artifact’s intellectual property (IP) and its modular structure in conjunction.
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